Cannes Lions / Print & Publishing - Gold
Cannes Lions / Print & Publishing - Silver
Cannes Lions / Outdoor - Bronze
One Show / Outdoor – Merit
El Ojo / Product Campaign – Gold
Luerzer’s Archive / 200 best digital artists
Big Won Report / 10th most awarded print campaign 2016
CANNES LIONS / OUTDOOR - BRONZE
D&AD / PRESS & OUTDOOR - WOOD PENCIL
BABY MINDER
Catch it early. Act sooner. Care better.
Many neurological disorders show signs within the first weeks of life—but spotting these early requires constant expert observation, something most families simply can’t access. As a result, diagnoses often come years too late, costing children the time they need most.
Baby Minder is here to change that.
Mounted on a crib, it continuously monitors infants aged 0–24 months using computer vision and AI to detect atypical movement patterns. When something seems off, it sends a short video and a preliminary analysis directly to the pediatrician—so action can be taken before it's too late.
Already in use at Jundiaí University Hospital, part of Brazil’s public health system (SUS), Baby Minder is supporting over 3,000 babies—and proving it can anticipate diagnoses by up to 6 years, cut hospital costs by 40×, and potentially save millions in public health spending.
Because every day counts.
CANNES - INNOVATION - SILVER
MEMENTO BEER – THE BEER CRAFTED TO PROTECT MEMORIES
What if a beer could help slow down Alzheimer’s?
That question sparked the creation of Memento Beer – the world’s first non-alcoholic craft beer designed with a scientific purpose: to help protect the brain and delay the progression of Alzheimer’s disease.
Brewed with four specific hops (Cascade, Saaz, Summit, and Tettnang), Memento is backed by research showing that these varieties contain antioxidant and neuroprotective compounds. The result is an innovative beverage made to be remembered — and to help you remember.
But Memento is more than just a product. It’s a purpose-driven platform. 100% of the profits go directly to Alzheimer’s research. In its first few months, over 10,000 liters were distributed across more than 15 Brazilian cities, with the support of six independent breweries.
The project is led by Dr. Glauco Caon, a physiologist and craft brewer, ensuring scientific rigor in everything from ingredient selection to the brewing process, which was optimized to preserve the hops’ beneficial properties.
Memento isn’t just a beer. It’s a toast to science, memory, and ideas that matter.
Learn more at mementobeer.com
CANNES LIONS / PHARMA - SILVER
CANNES LIONS /FILM - BRONZE
CANNES LIONS / OUTDOOR - BRONZE
Vivo is the largest telecommunication operator in Brazil. The campaign features a young redhead, the brand's spokesperson, in fun everyday situations. Many commercials include celebrities interacting with the Redhead. The campaign was the most popular in Brazil for three years, becoming one of the biggest advertising successes in Brazil in recent years.
Vivo is the largest telecommunications company in Brazil. The campaign shows a young male Redhead, the brand’s poster boy, in amusing situations with celebrities, who always come off worse. The Redhead has become a successful case in Brazil.
Brazil was hosting the 2014 World Cup. To promote the Vivo Tudo plan and bring it closer to that moment, Vivo asked us to create three films. We developed two films with Felipão, the national team coach at that time, and the third one with David Luiz, one of the most hyped players back then.
Play Plus is a Brazilian streaming media service where you find a library of films, series and television programs, including those produced in-house. To launch the app our client said to us "You don't need to explain the app, just make people download it". So we created this campaign to bring people’s attention and arouse curiosity. And, it seems that it worked. The campaign was a huge success.
CANNES LIONS / OUTDOOR - BRONZE
CANNES LIONS / OUTDOOR - BRONZE
